Email Personalization8 min read
Best practices for dynamic images in email to boost engagement
Dynamic images render at open time, not send time. Best practices for using them well: fallbacks, timing, personalization, and the mistakes that backfire.
Inbox Thinking
The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
Setting something up?
Step-by-step guides for Klaviyo, Mailchimp, HubSpot and more.
Checking an email?
Page 4 of 8 · 79 articles, newest first
Email DesignUpdated 6 min read
Evergreen vs. fixed date email countdown timers: key differences explained
Fixed date timers count down to one deadline; evergreen timers give each subscriber their own. How each works and which fits your campaign.
Email DeliverabilityUpdated 6 min read
How to check your email deliverability before you send
Find out how to check your spam score and email deliverability before you send anything. Fix any problems before they cost you clicks, opens, and money.
Email DesignUpdated 7 min read
Email countdown timer compatibility with Gmail and Outlook: what to expect
Do email countdown timers work in Gmail and Outlook? A client-by-client compatibility guide, including the Outlook nuance to know before you hit send.
Email DesignUpdated 7 min read
How to add a countdown timer to your email (complete guide)
Step-by-step guide to adding a countdown timer to any email campaign: how timers work, embed code setup, styling, and ESP-specific instructions.
Email MarketingUpdated 6 min read
The psychology behind email opens: what makes subscribers click?
Discover the psychological triggers that influence email opens. Learn how curiosity, FOMO, trust, and email personalization drive dynamic content success.
Email PersonalizationUpdated 5 min read
Personalized emails vs. static emails: the engagement showdown
Static emails send everyone the same thing. Personalized emails use what you know at send time. Dynamic emails decide at open time. Three real campaigns from the inbox show what each one is, what it costs, and when the extra effort pays.
Email MarketingUpdated 5 min read
5 unusual ways email marketing can boost engagement (and surprise your audience!)
Discover 5 unexpected email marketing strategies that can skyrocket engagement. From humor to user-generated content, these tips will surprise your audience and improve your email campaigns!
Email Marketing6 min read
Email marketing myths debunked: 10 surprising truths to transform your strategy
Uncover the truth behind common email marketing myths and improve your strategy with these 10 surprising truths. Discover tips for personalization, digital marketing, and B2B success.
Email MarketingUpdated 6 min read
Omnichannel messaging: what it actually means and how to build it
Discover how omnichannel messaging enhances customer experience and boosts sales through personalized, consistent interactions across multiple platforms.