The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
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Avoid the most common email personalization mistakes that silently kill engagement. From broken merge tags to stale data and creepy over-targeting, here's what to fix and why it matters.
Localized content in emails drives 29% higher open rates and 41% more clicks. See 7 data-backed ways to use location-based personalization to boost engagement.
A categorized list of email spam trigger words to avoid, why they flag filters even in 2026, and plain-language rewrites for the most common offenders.
France's CNIL just published guidance on email tracking pixels. It's not a ban, but it's a clear signal of where regulators are heading on email open tracking.
Alterable now offers a free SPF record generator and free DMARC record generator, build your DNS records in seconds.
Dynamic images let every subscriber see a version of your email built for them. Here's how they work and how to implement them.
Learn 10 proven ways to use dynamic content in email, with real campaign examples from brands doing it right. Go beyond first-name merge tags with open-time personalization.
Show shoppers the exact product they left behind. How dynamic images lift abandoned cart emails: setup, personalization, and cart-expiry timers.
Dynamic image URLs power almost every personalized image in email. How they work under the hood and how to use them without breaking your campaigns.
Dynamic images render at open time, not send time. Best practices for using them well: fallbacks, timing, personalization, and the mistakes that backfire.
