For nearly twenty years, your Gmail address was forever. You signed up, you kept it, and any brand that earned your subscription knew exactly where to find you. That’s no longer the case. Google has quietly rolled out a Gmail address change feature that lets users switch to a new @gmail.com address while keeping their
Email personalization is one of the highest-leverage tools in a marketer’s arsenal. But done carelessly, it backfires in ways that are embarrassing at best and brand-damaging at worst. Here are the email personalization mistakes I see most often and what to do instead.
A few years ago, I watched a European fashion retailer send the same summer sale email to their entire global list. Bikinis and sundresses landing in inboxes across Scandinavia, Southeast Asia, and South America, all at the same time, with the same imagery, the same copy, the same currency. The unsubscribe spike in regions where
Spam filters have gotten smarter, but trigger words still matter, for content scanners, ESP spam checks, and your subscribers’ own judgment. Here’s a categorized list of phrases worth avoiding, and what to write instead.
When the phrase “France banned email open tracking” started making the rounds on LinkedIn this week, I watched the email community swing between panic and confusion in the span of about four hours. Understandable. But it’s worth slowing down, because what actually happened is more nuanced, and in some ways more significant, than a ban.
For a long time, setting up SPF and DMARC records meant either copying a template from a support article and hoping the syntax was right, or paying for a platform that made it slightly less painful. Neither option was great, especially if you were a marketer who just needed to get authentication set up and
Putting a subscriber’s name in the subject line used to pass for personalization. Dynamic images are what genuine visual personalization looks like in practice: the right image, served to the right person, generated at the moment they open.
Dynamic content is the difference between an email that feels personal and one that feels like a template blast. This guide covers 10 proven tactics — from countdown timers and cart recovery to loyalty data and year-in-review storytelling — with real campaign examples from brands doing it right.
Dynamic product images in abandoned cart emails show subscribers exactly what they left behind — and drive significantly higher recovery rates. Here’s how to set them up and what to include.
Dynamic image URLs are the engine behind personalized email images. This guide explains how they work, how to set them up with your ESP, and how to avoid the most common implementation pitfalls.