Email Marketing7 min read
The false urgency email just got expensive
A false urgency email can now trigger per-message statutory penalties. What the Washington CEMA rulings changed and how to keep your subject lines safe.
Inbox Thinking
The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
Setting something up?
Step-by-step guides for Klaviyo, Mailchimp, HubSpot and more.
Checking an email?
Page 2 of 8 · 78 articles, newest first
Email Marketing6 min read
The informed non-opener: why your best subscribers are invisible now
AI email summaries let subscribers skip the open entirely. Here's why the open rate is breaking, and how to measure engagement that AI can't see.
Email Deliverability5 min read
Gmail now tells you if people actually want your email. Here's how to listen.
Google Postmaster Tools' new Deliverability Analysis tells you whether Gmail thinks people want your email. Here is how to read it and act on it.
Email DesignUpdated 8 min read
Email design trends: what marketers need to know for 2026
The email design trends actually holding up in 2026: what stuck, what quietly faded, and how to tell a real pattern from a to-do list.
Email Marketing9 min read
Transform your email marketing game: 8 tools for maximum engagement
Eight email marketing tools that move the needle on engagement in 2026, from ESPs to deliverability checkers to real-time personalization. Practical picks, no fluff.
Email Personalization11 min read
Email personalization for B2B: strategies to enhance client engagement
B2B email personalization done right earns replies, not eye-rolls. Strategies for behavioral data, dynamic content, and measuring real engagement
Email Personalization10 min read
Successful email campaigns: what the best marketers are doing differently
The best email campaigns in 2026 go well beyond first names. Here's how top marketers use behavioral data, dynamic content, and real-time personalization to stay relevant.
Email Marketing7 min read
7 creative subject line ideas that increase open rates
Most marketers spend four minutes on their subject line and hours on the email body. Here are 7 creative subject line ideas that actually increase open rates.
Email Personalization8 min read
How to use local weather data to boost email engagement
Local weather data is one of the most underused personalization signals in email marketing. Here's how to use it practically to drive clicks, conversions, and relevance.
Email Marketing4 min read
Gmail's new address change feature: what email marketers actually need to know
Gmail now lets users change their @gmail.com address and your emails will still deliver. Here's why silent disengagement is the real risk, and what to do about it.