Pick the plan that fits your list
Every plan has all seven elements. You pay for impressions: each element, each time an email is opened. Start free, with no time limit.
Not sure how many impressions you send? Estimate them
Engage
For trying every element on a real campaign.
$0/mo
No credit card, no time limit
Start for free- 10,000 impressions a month
- All seven elements
- Up to 10 map locations; Light and Dark map styles
- Scratchers with one prize
- Slideshows of static slides: library images and image URLs
- 1 rule-based version per image or product
- Support through the integration guides
At the limit, sent emails keep rendering; new elements wait for next month or an upgrade.
Pro
For brands sending every week and agencies with a few clients.
$49/mo
Billed monthly
Choose ProEverything in Engage, plus:
- 500,000 impressions a month
- Evergreen timers that start at each first open
- Unlimited rule-based versions, and hours-since-first-open rules on images
- Unlimited map locations, CSV import, Satellite and Outdoors styles
- Weighted prize pools for scratchers
- Personalized slides and retina in slideshows
- A/B testing
- REST API, MCP server and Zapier (private beta)
- Priority email support, replies within 24 hours
Over the limit, you move up to Scale automatically, or choose $1.00 per extra 1,000 instead.
Scale
For high-volume senders and agencies running many clients.
$199/mo
Billed monthly
Choose ScaleEverything in Pro, plus:
- 2,500,000 impressions a month
- Advanced analytics: operating systems, top cities and referrers
- Dedicated support, replies within 8 hours
- Lower overage rate
Over the limit, choose $0.80 per extra 1,000, or we review custom pricing with you.
Secure payments provided by Stripe
Every plan includes
- Countdown timers
- Dynamic images
- Dynamic products
- Local maps
- Surveys
- Scratchers
- Slideshows
- Targeting rules and merge tags
- Impression analytics
- Any ESP, no code
How many impressions will you use?
Put in your list and how often you send. Use the open rate your ESP reports; Apple Mail’s privacy loads are already in it.
32,000impressions a month, at least
Pro covers it: 500,000 included a month.
A floor, not a quote: readers who open an email more than once add impressions.
Enterprise
For sending volumes beyond Scale: volume pricing, invoice billing and dedicated support.
Frequently asked questions
What counts as an impression?
Each Alterable element in an email counts once every time the email is opened and the element loads, repeat opens included. An email with a timer and a map is two impressions per open. Apple Mail’s privacy protection loads images as the email arrives, so those loads count too, the same way your ESP counts them as opens. Automated traffic we recognise, rapid repeat loads and your own previews in Alterable are not counted.
What happens if I go over my monthly impressions?
Nothing breaks for your subscribers: every email keeps rendering. What changes is billing, and you choose how from your billing settings at any time. By default, a Pro account that goes over moves up to Scale straight away, prorated, and we email you when it happens. If you would rather stay on your plan, switch to per-impression billing: $1.00 per extra 1,000 on Pro and $0.80 on Scale, charged at the end of the billing period. A Scale account that goes over on the default setting is reviewed for custom pricing. Engage has no overage: emails you have already sent keep rendering, and creating new elements pauses until your month resets or you upgrade.
What support is included?
Engage is self-serve: our step-by-step integration guides cover setup in Klaviyo, Mailchimp, HubSpot and other major email platforms. Priority email support with replies within 24 hours starts on Pro, and Scale comes with dedicated support and replies within 8 hours.
How much does annual billing save?
About 15%. Pro is $499 a year rather than the $588 you would pay month by month, a saving of $89. Scale is $1,999 rather than $2,388, a saving of $389.
Can I change plans later?
Yes, at any time from your account. Changes take effect straight away in both directions, and Stripe prorates the difference.
What payment methods do you accept?
Payments are handled by Stripe, so we accept Visa, MasterCard, American Express and Discover. Enterprise accounts can be approved for invoice billing.
What happens if my payment method fails?
Nothing disappears from your subscribers’ inboxes. Your content keeps rendering and we will email you to ask for updated payment details.
Can I cancel at any time?
Yes. You can cancel or suspend your account whenever you like. We do not offer refunds, and any outstanding fees remain payable.
Still have questions? Contact us →