Pick the plan that fits your list

An impression is one image load. Every open counts, including repeat opens and Apple Mail Privacy Protection prefetches. Each Alterable service in an email counts on its own, so an email with a timer and a product block is two impressions per open. A survey or poll counts once per open, even though each answer is its own image, and a slideshow is one image however many slides it has. Your own previews in Alterable, images that fail to render and bots that say what they are never count.

On a paid plan, nothing breaks for your subscribers: every email keeps rendering. Each plan includes a monthly allowance. Extra impressions are billed at your plan’s rate on your next monthly invoice. We never change your plan for you; if a bigger plan would have saved you $5 or more in a month, we’ll tell you. The rates are $1 per extra 1,000 on Starter, $0.85 on Pro and $0.65 on Scale. That notice comes by email and as a note in your account, and switching is up to you. If you want a hard ceiling, cap your monthly impressions in your billing settings: past the cap your images show an image you choose, or a blank space, and nothing more is billed until the month resets. Free is never charged, so it has a limit instead, explained below.

At 5,000 impressions in a month, you can’t create or edit anything until you upgrade or the month resets. You can still delete. The images in your sent emails keep rendering live, so your readers won’t notice a thing. New poll votes, survey responses and scratcher plays are still recorded, but you’ll only see how many came in since the limit. Upgrading unlocks them.

Your live content switches to still versions. A countdown timer becomes an image, in the timer’s own design, saying “This offer ends on” and the date, or “Limited-time offer” when the deadline depends on the reader. A timer with its own expiry image keeps it. Dynamic images and products show their default version, with merge tags at their fallback values, and slideshows show a still. Polls show the answers without results, and clicking an answer opens a “this poll is closed” page. Surveys and scratchers show a closed page. Your readers never see a broken image, an error or Alterable branding. Upgrade, or get to the monthly reset, and everything comes back immediately.

Free is self-serve: our step-by-step integration guides cover setup in Klaviyo, Mailchimp, HubSpot and other major email platforms. Starter includes email support, and Pro and Scale include priority email support.

Two months a year: every annual plan costs ten times its monthly price. Starter is $190 a year rather than $228, Pro $790 rather than $948, and Scale $2,990 rather than $3,588. Your impressions are still a monthly allowance.

Yes, at any time from your account. Moving up takes effect straight away and starts a new billing period that day, with credit for the unused part of your old plan. From a paid plan, any impressions already past its allowance are billed at its per-1,000 rate on the same invoice. Switching from monthly to annual billing also starts a new period that day; impressions already past the month’s allowance are billed then, on an invoice of their own. Moving down, or from annual to monthly billing, takes effect at the end of your billing period, so you keep what you paid for until then.

Payments are handled by Stripe, so we accept Visa, MasterCard, American Express and Discover. Enterprise accounts can be approved for invoice billing.

Nothing disappears from your subscribers’ inboxes. Your content keeps rendering and we will email you to ask for updated payment details.

Yes. You can cancel or suspend your account whenever you like. We do not offer refunds, and any outstanding fees remain payable.

Yes, on every plan. Give each client its own team, with its own ESP setting, images and invited teammates. There is no limit on teams or teammates, and every team runs on your plan, so all of your clients share its monthly impressions.