Ask a question. Get an answer in one click.
Put a star, number or emoji rating straight into your email. Subscribers answer with one click, no login and no form, and the results arrive while the campaign is still landing.
Free to start · No credit card · Works with Klaviyo, Mailchimp + more
Your order arrived, how did we do?
Hi Jane, your new headphones were delivered on Tuesday.
How would you rate your experience?
A recreation. In the real email each rating is a link that records the vote.
Make it look like it belongs in your email
A rating widget that clashes with the message reads as an ad. Set the scale, the shape and the colours so it looks like part of the email it sits in.
- Gradient or your own colours
- Red-to-green across the scale, or a primary and secondary color you choose.
- Circles or squares
- Number scales take either shape.
- Labels under the icons
- Turn them on when a bare scale would leave the reader guessing what 3 means.
Numbers · gradient · circles
Numbers · custom color · squares
Stars · labels on
Results for Post-delivery CSAT
How happy are you with your delivery?
- Responses
- 97
- from 104 votes
- Response rate
- 4.5%
- of 2,140 opens
- Average rating
- 5.3 / 10
- 16% rated 9–10
How people rated it
By merge tag
| Source | Responses | Average | Rated 9–10 |
|---|---|---|---|
| newsletter | 52 | 5.9 | 21% |
| post-purchase | 38 | 4.8 | 13% |
| Not set | 7 | 4.1 | 0% |
Responses
| Rating | Respondent | Votes | Answered |
|---|---|---|---|
| 7 | cus_48213 | 1 | Apr 30, 6:55 PM |
| 3 | cus_10977 | 2 | Apr 30, 6:54 PM |
| 9 | Anonymous | 1 | Apr 30, 6:53 PM |
| 6 | cus_55102 | 1 | Apr 30, 6:52 PM |
Watch the answers arrive
Every vote lands in your dashboard as it happens. Results count people, not clicks: someone who answers twice is counted once, with their latest answer.
- The headline figures: responses, response rate against opens, and the average with the share at the top of the scale.
- How people rated it: an average of 5.3 hides whether people are lukewarm or evenly split between delighted and furious. Pick a rating to see who gave it.
- By merge tag: add tags like source or campaign to the links and compare how each group rated it.
- Every response, filterable by rating and exportable to CSV; open one to see the subscriber ID, device, country and the merge tags it carried.
Live in three steps
Write the question
Name the survey, write one question, and pick the rating type and scale. That is the whole setup.
Paste one block
Alterable gives you a block of image links: one per rating. Drop it into your ESP like any other image, and add your ESP’s subscriber-ID merge tag to see who voted. No integration, no code.
Read the results
Votes appear as subscribers answer. Send them on to a thank-you page of your choosing once they have.
Works with your email platform
A survey is a row of linked images, one per rating. Paste it into Klaviyo, Mailchimp, HubSpot, Brevo, or any ESP that accepts an image tag with merge tags. If it can show an image and a link, it can collect a vote.
Building for several clients? Create and update any element through the REST API or the MCP server, on Pro.
Questions about surveys
How does a subscriber answer from the email?
Each rating is a link behind its own image. Clicking one records that value and opens your thank-you page in the browser, so the answer costs a single click on the message, with no login or form.
Which email clients does it work in?
Any of them. The widget is ordinary images and links: the same things every client has rendered for twenty years. There is no script, no AMP and no interactive-email fallback to maintain.
What scales can I use?
Anything from 2 to 10. Five stars for satisfaction, ten numbers for a 1–10 score, or five faces when you want an answer from people who will not read a scale.
Can I see who voted?
Yes, if you tell it. Add your ESP’s subscriber-ID merge tag to the rating links as uid and each vote is stored against that subscriber: open a response in your results to see it, or read the votes over the API. Without it, votes are counted but anonymous.
Can a security scanner cast a vote?
It can. Every click on a rating link is recorded, and some business mail systems open links to check them before the reader does, which registers as a vote. If your list is mostly corporate inboxes, read the results with that in mind; the subscriber ID makes odd patterns easier to spot.
Still have questions? Contact us →
Put one question in your next email
One question, one click, answers as they arrive. Surveys are on every plan, including the free Engage plan.
No trial, no time limit, no credit card.