Inbox Thinking

The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
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BIMI: The Future of Brand Authentication in Email

BIMI (Brand Indicators for Message Identification) is an email standard that allows organizations to display their brand logos next to authenticated messages in the inbox. BIMI helps to increase brand recognition and trust, and it can also help to prevent phishing attacks.

Learn more about BIMI and how you can use it to improve the

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Gmail Reputation Check: Assess, Fix, and Optimize Your Email Delivery

In this comprehensive guide, discover the importance of conducting a Gmail reputation check to assess and enhance your email deliverability. Explore actionable strategies to address reputation issues, improve deliverability, and optimize your email performance on Gmail. Proactively manage your reputation, boost communication success, and ensure your emails reach their intended recipients.

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Email Personalization Examples: Make Mother’s Day Special

Looking for ideas to make your Mother’s Day email campaign stand out? Check out these email personalization examples that will help you create more engaging and memorable emails for your subscribers. From personalized subject lines to dynamic product and image services, this article covers everything you need to know to create an email that will

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Why People Unsubscribe From Your Emails

Are you struggling with a high rate of email unsubscribes? Discover the top reasons why people unsubscribe from your emails and learn how to prevent it from happening. From irrelevant content to unprofessional emails, we’ll provide you with actionable tips to keep your subscribers engaged and prevent them from hitting the unsubscribe button. Read on

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The Email Pre-Send Checklist That Actually Covers Everything

Every email marketer has a send they’d like back. The broken link that nobody caught. The subject line with the typo. The personalization tag that rendered as {{first_name}} for half the list. The campaign that landed in spam because the authentication setup had been quietly misconfigured for weeks. Most of these are preventable. Not with

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What is the ROI of Email Marketing?

Discover how to boost your email marketing ROI with these actionable tips and real-life examples. From crafting compelling subject lines to personalizing your content, learn how to engage your audience and drive conversions. With email marketing proving to be a powerful tool for businesses of all sizes, now is the time to optimize your strategy

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Easter Email Campaigns: Top Brands Inspiration and Best Practices

In this post, we explore some of the best examples of Easter email campaigns and offer tips for crafting engaging Easter emails. Whether you’re a small business owner or a marketer at a large corporation, these examples and tips can help you create compelling email content that resonates with your audience and drives conversions.

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