Email PersonalizationUpdated 6 min read
Email personalization: the key to unforgettable experiences
Most email personalization stops at a first name. Here's how to use segmentation and real-time rendering to actually make your emails feel personal.
Inbox Thinking
The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
Setting something up?
Step-by-step guides for Klaviyo, Mailchimp, HubSpot and more.
Checking an email?
Page 6 of 8 · 78 articles, newest first
Email DeliverabilityUpdated 4 min read
Email list cleaning: path to better engagement and deliverability
How and when to clean an email list: which subscribers to remove, how to run a re-engagement campaign first, which validation tools do the mechanical part, and why a smaller list usually performs better.
Email DeliverabilityUpdated 6 min read
BIMI email: how to get your logo (and Gmail's checkmark) in the inbox
BIMI puts your logo next to your emails in Gmail, Apple Mail and Yahoo. What it needs, VMC versus the newer CMC, the exact record to publish, and the Gmail profile-picture shortcut for smaller senders.
Email DeliverabilityUpdated 8 min read
Gmail reputation check: assess, fix, and optimize your email delivery
Learn how to assess and check your reputation. Conduct a Gmail reputation check, address issues, and optimize your email deliverability.
Email PersonalizationUpdated 7 min read
Email personalization examples: make Mother's Day special
Looking for ideas on how to personalize your emails for Mother's Day? Check out these email personalization examples that boost engagement.
Email MarketingUpdated 6 min read
Why people unsubscribe from your emails
Want to know why your email subscribers unsubscribe from your emails? Discover the top reasons and learn how to prevent it.
Email DesignUpdated 5 min read
Do emojis in email subject lines actually help? An honest look
Learn how to effectively use emojis in email subject lines to boost open rates and enhance your email marketing strategy!
Email DeliverabilityUpdated 5 min read
The email pre-send checklist that actually covers everything
Are you about to send an email campaign? Don't hit send until you've checked these critical details and best practices.
Email DeliverabilityUpdated 6 min read
What actually moves email engagement (most lists get this wrong)
Most email engagement advice recycles the same ten tips. Here's what actually moves the needle, and a few popular tactics that waste more time than they're worth.
Email MarketingUpdated 7 min read
What is the ROI of email marketing?
Maximize your email marketing ROI with these proven tips and real-life examples. Increase your conversions and subscriber engagement.