Category: Email Deliverability

Sending emails is easy. Getting them into the inbox is the hard part. Here we cover sender reputation, list hygiene, spam filter avoidance, and compliance, the unglamorous work that determines whether your campaigns actually get seen.

free spf dmarc record generators

We Just Added Two New Free Email Authentication Tools

For a long time, setting up SPF and DMARC records meant either copying a template from a support article and hoping the syntax was right, or paying for a platform that made it slightly less painful. Neither option was great, especially if you were a marketer who just needed to get authentication set up and

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email deliverability score

How to Check Your Email Deliverability Before You Send

You did a great job with the subject line. Your dynamic content is ready. Your timer is counting down. Everything looks great until your email goes to the spam folder, where no one can see it. You’ve written a great subject line. Your dynamic content is set up. Your countdown timer is ticking. Everything looks

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a pile of book representing regulations

Meeting Google and Yahoo’s New Email Sender Requirements

In the ever-evolving world of email marketing, adaptability is key. Recently, Google and Yahoo grabbed headlines with their upcoming email sender requirements set to take effect on February 1st. It’s essential to stay informed and act proactively. In this blog post, we’ll provide you with a clear roadmap to understand and prepare for these changes.

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