Sending emails is easy. Getting them into the inbox is the hard part. Here we cover sender reputation, list hygiene, spam filter avoidance, and compliance, the unglamorous work that determines whether your campaigns actually get seen.
Google Postmaster Tools just started grading recipient sentiment separately from technical compliance, which means you can pass every authentication check and still get flagged for sending mail people don’t want. Here’s how to read the new verdicts, and why relevance is now the whole game.
Spam filters have gotten smarter, but trigger words still matter, for content scanners, ESP spam checks, and your subscribers’ own judgment. Here’s a categorized list of phrases worth avoiding, and what to write instead.
For a long time, setting up SPF and DMARC records meant either copying a template from a support article and hoping the syntax was right, or paying for a platform that made it slightly less painful. Neither option was great, especially if you were a marketer who just needed to get authentication set up and
You did a great job with the subject line. Your dynamic content is ready. Your timer is counting down. Everything looks great until your email goes to the spam folder, where no one can see it. You’ve written a great subject line. Your dynamic content is set up. Your countdown timer is ticking. Everything looks
Want more email opens? Discover the psychological triggers that influence email engagement. Learn how curiosity, FOMO, trust, and email personalization drive dynamic content success
Discover 5 unexpected email marketing strategies that can skyrocket engagement. From using humor to leveraging user-generated content, these tips will surprise your audience and improve your email campaigns!
Learn the essential steps for domain warm-up to enhance your email deliverability and maintain a strong sender reputation.
What Is an Email Engagement Score (And Why It Matters More Than Open Rate) For years, open rate was the metric email marketers lived and died by. High opens meant the subject line worked, the list was healthy, the program was running well. Then Apple launched Mail Privacy Protection in September 2021, and open rate
In the ever-evolving world of email marketing, adaptability is key. Recently, Google and Yahoo grabbed headlines with their upcoming email sender requirements set to take effect on February 1st. It’s essential to stay informed and act proactively. In this blog post, we’ll provide you with a clear roadmap to understand and prepare for these changes.
Navigate opt-in strategies in email marketing and uncover the crucial legal considerations that shape these practices.