Email scratch cards that make a discount feel won
A scratch card turns an email coupon into something earned. Design the card, add your prizes, and link to it from any email campaign. Alterable hosts the page it lands on.
Free to start · No credit card · Works with Klaviyo, Mailchimp + more
You've earned a scratch
One card, one prize. Good luck.
Use it at checkout.
Claim your prizeScratched 0% of the 60% needed
A recreation of the hosted scratch page your email links to.
The email carries the card. The page does the scratching.
Paste one block into your ESP: the card’s cover, drawn with your cover text and logo, linked to the scratch page Alterable hosts. Mail clients do not run script, so the scratching happens there, one tap from the inbox.
- See who played. Add your ESP’s subscriber-ID merge tag to the link and each play is stored against that subscriber.
Jane, you’ve earned a scratch card
Thanks for shopping with us
One card, one prize. Scratch it to see what you’ve won.
Tap the card to play
Card valid until Sunday.
Every part of the scratch is yours to set
The cover, the words drawn on it, how hard it is to clear, how the last of it disappears, and what the reader is scratching with.
- Completion threshold
- How much cover has to come away before the prize shows. Lower reveals sooner; higher draws out the reveal.
- Scratch size
- How much comes away with each stroke.
- Reveal animation
- What the rest of the cover does once the threshold is reached: Fade, Instant, Crack away, Dissolve, Slide up.
Cover styles
Cursors
Prize 1
Prize name
50% off everything
Coupon code
GOLDEN50
Weight
1
Prize button URL
https://buymore.example/sale
Prize 2
Prize name
10% off your next order
Coupon code
SCRATCH10
Weight
9
Prize button URL
https://buymore.example/new
Leave a prize's URL empty and it falls back to the button set on the page.
One card, one prize, or several
Each prize carries a name, a coupon code, an image shown under the cover, and its own destination. On Pro, add as many as you like and weight them against each other, so the headline reward stays rare while everybody still wins something. Each subscriber gets one draw: pass your ESP’s subscriber ID on the link and their prize is fixed to it.
- A code they can use, revealed with the prize.
- A reveal image, shown under the cover alongside the name.
- Its own button URL, so each prize can send the winner somewhere different.
- A weight (Pro), deciding how often it comes up against the others.
Works with your email platform
A scratcher is a linked image, the card’s cover. Paste it into Klaviyo, Mailchimp, HubSpot, Brevo, or any ESP that accepts an image tag with merge tags. If it can show an image and a link, it can send your scratch card.
Building for several clients? Create and update any element through the REST API or the MCP server, on Pro.
Questions about scratchers
Can a subscriber play twice?
They can reopen the page, but the prize does not change. It is drawn on the first visit and saved against the subscriber ID your ESP adds to the link, or, without one, a cookie in their browser. A different browser without the ID is a new draw.
What do I see after the campaign?
Every play: which prize was drawn, when, whether the card was scratched far enough to reveal it, and who played when the link carries your subscriber ID. Visits to the page count as impressions.
Still have questions? Contact us →
Give them something to uncover
Design the card, add a prize, link it from your next campaign. A single prize is free on Engage; weighted prize pools come with Pro at $49/mo.
No trial, no time limit, no credit card.