Scratchers
Make them work for the discount.
A scratch card turns a coupon into something earned. Design the card, add your prizes, and link it from any campaign. Alterable hosts the page it lands on.
Free to start · No credit card · Works with Klaviyo, Mailchimp + more
You've earned a scratch
One card, one prize. Good luck.
20% OFF
SCRATCH20
Use it at checkout. Expires in 48 hours.
Claim your prizeScratched 0% of the 60% needed
Drag across the card. This is the page your subscribers land on.
3 steps
card, prizes, page, then it is live
Hosted
no page to build or deploy
Any ESP
it is a link, so anything can send it
How It Works
A discount they had to uncover
The prize is the same either way. What changes is whether the reader took part in getting it, and whether they remember doing so.
A reason to click
A coupon in the body of an email is worth reading. A coupon behind a scratch card is worth playing for: the same discount, earned rather than handed over.
Prizes and codes
Give each prize a name, a coupon code, a reveal image and its own destination. On Pro, run several and weight them, so the big reward comes up as rarely as you want it to.
Yours down to the cursor
Gold, silver, grayscale or a cover of your own. Set the cover text and font, the reveal animation, how much has to be scratched, how wide each stroke is, even what the cursor looks like.
The page comes with it
Alterable hosts the prize page: your title, sub-heading, colours, copy above and below the button, and where the button goes. Nothing to build, nothing to deploy.
The Card
Every part of the scratch is yours to set
The cover, the words drawn on it, how hard it is to clear, how the last of it disappears, and what the reader is scratching with.
- Completion threshold
- How much cover has to come away before the prize shows. Lower reveals sooner; higher makes them work for it.
- Scratch size
- How much comes away with each stroke.
- Reveal animation
- What the rest of the cover does once the threshold is reached: Fade, Instant, Crack away, Dissolve, Slide up.
Cover styles
Cursors
Prize 1
Prize name
50% off everything
Coupon code
GOLDEN50
Weight
1
Prize button URL
https://acme.co/sale
Prize 2
Prize name
10% off your next order
Coupon code
SCRATCH10
Weight
9
Prize button URL
https://acme.co/sale
Leave a prize's URL empty and it falls back to the button set on the page.
Prizes
One card, one prize, or several
Each prize carries a name, a coupon code, an image shown under the cover, and its own destination. On Pro, add as many as you like and weight them against each other, so the headline reward stays rare while everybody still wins something.
- A code they can use, revealed with the prize.
- A reveal image, shown under the cover alongside the name.
- Its own button URL, so each prize can send the winner somewhere different.
- A weight (Pro), deciding how often it comes up against the others.
Setup
Live in three steps
Design the card
Pick a cover, write the text drawn on it, and set how much has to be scratched away before the prize shows.
Add your prizes
Name each prize, attach a coupon code and a reveal image, and choose where its button sends the winner.
Link it from your email
Alterable hosts the page. Point a button or an image at it from any campaign and the scratcher is live.
Questions about scratchers
Does the scratching happen inside the email?
No, and no email client would allow it. Scratching needs script, which mail clients do not run. Your email carries the invitation and links to the prize page, which Alterable hosts for you.
Do I have to build the prize page?
No. Set a title, a sub-heading, your colours, the copy above and below the button, and where the button goes. Alterable hosts the result; there is nothing to deploy.
How much of the card has to be scratched?
You choose. The completion threshold decides how much cover has to come away before the prize is revealed. Lower for a quicker reveal, higher to make the recipient work for it. The scratch size sets how much comes away with each stroke.
Can I run more than one prize?
A single prize is available on every plan. Running several is a Pro feature: add as many as you like, each with its own name, coupon code, reveal image and button URL, and give each one a weight. A headline reward on 1 against a consolation prize on 9 comes up roughly a tenth of the time, so you decide the odds rather than leaving them even.
Can I match it to our brand?
Gold, silver and grayscale covers are built in, or supply your own. You also control the cover text and font, the reveal animation, the cursor, the prize and coupon-code colours and fonts, and every color on the page around the card.
Still have questions? Contact us →
Get started
Give them something to uncover.
Your first scratcher live in under five minutes. Design the card, add a prize, link it from your next campaign.
Free to start · No credit card · Works with every major ESP