Local Maps

Draw More Foot Traffic with Geo-Targeted Maps in Your Emails

A geo-targeted map with points of interest, prompting subscribers to visit your store or explore nearby places, rendered for each recipient the moment they open.

Free to start  ·  No credit card  ·  Works with Klaviyo, Mailchimp + more

From: ACME Store <hello@acme.co>

Your nearest store is closer than you think

Map of central Manchester with the nearest ACME store marked

ACME Northern Quarter

Nearest store · 0.7 mi

Manchester, UKGet directions →
© Mapbox © OpenStreetMap

Tap the map to open turn-by-turn directions to your nearest store. Show this email in store for 10% off.

Same email, same tag, every subscriber gets the map to their nearest store.

What You Can Build

The right map for every campaign.

One map block, three ways to use it, each one rendered live from the recipient’s location at the moment of open.

Store locator

Not every customer will check your address on a map or be close to your business. Help them find your nearest location in one glance, helpful, immediate, and hard to ignore.

POI locator

Customize the experience with real-time points of interest near your customers when they open your email campaign.

Promote an itinerary

Match your customer’s intent with destinations from your travel catalog, whether they are ready to book a trip or just looking for inspiration.

How It Works

From spreadsheet to a live map in minutes.

Upload your locations, style your map, paste one tag. Alterable finds each subscriber’s nearest locations at open-time. No developers, no integrations.

Add your locations

Upload your locations with the CSV import tool, or create them one by one with a simple form. Then set a target URL, the maximum radius, and the maximum number of results to show.

Design your map

Choose between Light, Dark, Satellite, and Outdoors schemes. Set marker colors and labels, and pick the exact height and width for your template.

Embed and send

Paste one image tag into any ESP. When a subscriber taps the map, it opens the navigation app on their device, Android or iOS, and guides them to the nearest location.

<a href="https://next.alterable.com/local-maps/click/7c1d3f0a-9b2e-4d6c-8a5f-1e4b2c3d4f5a">
  <img src="https://next.alterable.com/local-maps/7c1d3f0a-9b2e-4d6c-8a5f-1e4b2c3d4f5a.png?uid=%SUBSCRIBERID%" />
</a>

Custom Design

A map that looks like your brand.

Your local map should feel like part of the email, not a widget dropped into it. Style every layer, try the schemes on the live preview.

  • Four schemes. Light, Dark, Satellite, and Outdoors. Pick the one that matches your email design.
  • Markers, your way. Set marker colors and labels so your locations read like your brand.
  • Sized to your template. Choose the exact height and width of the map for a pixel-perfect fit.
  • Deep links built in. Tapping the map opens the navigation app on the recipient’s device (Android, iOS, and more) with no manual deep-link work.
The same map rendered in the Light schemeThe same map rendered in the Dark schemeThe same map rendered in the Satellite schemeThe same map rendered in the Outdoors scheme© Mapbox © OpenStreetMap

One setting in the dashboard. The scheme, markers, and size apply to every send.

Use Cases

Every industry has somewhere to send people.

Use local maps in your emails to enhance customer engagement and drive more foot traffic to your business.

Retail

Store locator

Point every subscriber to their nearest outlet and turn email opens into in-store visits.

Tourism

Itinerary

Promote personalized itineraries of local tours and activities that help travelers plan, and book.

Hospitality

POI locator

Highlight restaurants and attractions near your property to improve every guest’s stay.

Real Estate

POI locator

The schools, parks and shops around each listing, drawn from wherever the buyer is reading. Sell the neighborhood, not just the house.

Automotive

Store locator

Guide customers to the nearest dealership or service center and boost showroom visits.

Healthcare

Store locator

Help patients find the nearest clinic or pharmacy for faster access to care.

Also a natural fit for fitness & wellness, education, and entertainment.

Also included

  • High-performance CDN delivery
  • Updates at the moment of open
  • Real-time impression analytics
  • Localized in 22 languages
  • Full timezone support
  • Custom themes, fonts, and colors
  • Straightforward REST API

Works with your email platform

A local map is just an image tag. Paste it into Klaviyo, Mailchimp, HubSpot, Brevo, or any of 50+ platforms. If it can render an image, it can render your map.

  • Klaviyo
  • Mailchimp
  • Brevo
  • HubSpot
  • Omnisend
  • Constant Contact
  • GetResponse
  • AWeber
  • Kit
  • + more

Questions about local maps

How does the map know where my subscriber is?

Location resolves at the moment the email is opened, and the map is rendered around the reader from there, so one image tag becomes a different map for every recipient.

How do I load my store locations?

Import them in bulk with the CSV tool or add them one at a time. You then set a target URL, a maximum radius and how many results a map should show.

What happens when a reader taps the map?

It opens the navigation app on their device (Android, iOS or otherwise) with directions to the location. Deep links are built in; there is no per-platform link work to do.

Can I make the map match our design?

Choose from Light, Dark, Satellite and Outdoors schemes, set marker colours and labels, and pick the exact height and width so the map fits your template.

What about subscribers with no store nearby?

That is what the maximum radius is for: set it to the distance you would actually expect somebody to travel, and readers outside it are not shown a map of a shop they will never visit.

Still have questions? Contact us →

Get started

Make Alterable your next move.

Increase engagement in your email campaigns without changing your existing email marketing software.

Free to start  ·  No credit card  ·  Works with every major ESP