Configure your countdown timer
Choose a countdown timer type, set your deadline, then customize colors, fonts, and labels to match your brand. Pick from fixed date, evergreen, or query-param timer types.
Free Countdown Timers
Make every deadline impossible to ignore.
Embed a live, ticking countdown timer directly inside your emails. Works in any ESP with no code changes or integrations. Set a deadline, copy one line, and you’re done.
Free to start · No credit card · Works with Klaviyo, Mailchimp + more
From: ACME Store <hello@acme.co>
Your exclusive offer expires in…
Flash sale · Today only
40% off, offer ends in
--Hours--Mins--Secs
Grab 40% off nowThis pricing is exclusive to you. Once the timer hits zero, the offer expires. No exceptions.
+34%
average click-through rate lift
2x
more abandoned carts recovered
<2 min
to create a countdown timer
50+
email platforms supported
How It Works
From zero to a live countdown timer in under two minutes.
No developers. No integrations. No waiting. Alterable generates a single image URL that you can paste anywhere.
Copy your embed code
Alterable generates a standard <img> tag. One line. No JavaScript, no SDK. Works as a plain image URL in any ESP: Klaviyo, Mailchimp, HubSpot, and 50+ more.
<a href="https://next.alterable.com/countdown-timers/click/2af9a2de-c3db-46ff-9188-c5cbc4d38204">
<img src="https://next.alterable.com/countdown-timers/2af9a2de-c3db-46ff-9188-c5cbc4d38204.png?d=%TODAY%&uid=%SUBSCRIBERID%" />
</a>Send and watch it tick
Each recipient sees an accurate, live countdown timer the moment they open the email. It is rendered fresh on every open. Track impressions and performance in the Alterable dashboard.
Countdown Timer Types
The right countdown timer for every campaign.
Alterable goes beyond a basic fixed-date countdown. Three types decide how the deadline is worked out; ten styles decide what your reader sees.
Deadline Countdown Timer
Counts down to a specific date and time. Every recipient sees the same clock, perfectly synced, regardless of when they open.
Best for
Flash sales, product launches, event registration deadlines, holiday promotions.
Personal Countdown Timer
Starts fresh for each recipient the moment they open. Every subscriber gets their own private urgency window: no single cutoff date needed.
Best for
Welcome flows, trial expirations, abandoned cart recovery, drip sequences.
Merge Tag Countdown Timer
Pass the expiry time directly via a merge tag in your ESP. Fully dynamic, per-recipient deadlines: ideal for personalized transactional emails.
Best for
Order expiry, booking confirmations, personalized offer windows via Klaviyo / Salesforce.
Ten styles, same timer
Pick the ring or the digits, then set the colours to match the email it sits in. Every style renders as an image at open-time, so it looks the same in every client.
54seconds
54seconds
54seconds
54seconds
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54seconds
Also included
- Localized in 22 languages
- Full timezone support
- Real-time impression analytics
- High-performance CDN delivery
- Deep links support
- REST API access
Use Cases
Three campaigns. Three countdown timer types. One embed.
Final hours · Today only
40% off everything. Sale ends in
--Hours--Mins--Secs
Shop the saleOne hard deadline for your whole list. When it hits zero, the sale is over.
Your cart is waiting
We saved your items for the next
--Hours--Mins--Secs
Complete my orderThe clock starts the moment each subscriber opens. Everyone gets their own window.
Seats are limited
Registration closes Friday. Closing in
--Days--Hours--Mins
Save my seatA countdown makes "closes Friday" feel immediate instead of abstract.
Works with your email platform
A countdown timer is just an image tag. Paste it into Klaviyo, Mailchimp, HubSpot, Brevo, or any of 50+ platforms. If it can render an image, it can render your countdown.
- + more
Step-by-step guides for your platform
- Add a countdown timer in ActiveCampaign
- Add a countdown timer in AWeber
- Add a countdown timer in Brevo
- Add a countdown timer in Campaigner
- Add a countdown timer in Constant Contact
- Add a countdown timer in GetResponse
- Add a countdown timer in HubSpot
- Add a countdown timer in Kit
- Add a countdown timer in Klaviyo
- Add a countdown timer in Mailchimp
- Add a countdown timer in Omnisend
Comparing countdown timer tools?
Honest comparisons against the tools built only for countdowns, including where they are the better buy.
Questions about countdown timers
Do I need a fixed end date?
No. A deadline timer counts down to one moment for your whole list, an evergreen timer starts fresh for each recipient the moment they open, and a merge-tag timer takes the expiry straight from your ESP for genuinely per-recipient deadlines.
Which email clients does it work in?
All of them. Alterable generates a standard image tag. No JavaScript, no SDK. If a client can render an image, it can render the countdown, which is why it works across Klaviyo, Mailchimp, HubSpot, GetResponse, Omnisend, Brevo, Constant Contact and 50+ more.
What happens when the timer hits zero?
The timer stops at zero rather than counting into negative numbers, so an offer that has closed never advertises itself as still open.
How does it handle time zones?
Timers carry full timezone support, so a deadline set for 9pm means 9pm wherever the reader is, or one fixed global moment, whichever the campaign needs.
Can I make it match my brand?
Ten styles, six ring designs and four digit designs, plus your own colours and a size that fits your template. Timers are also localized in 22 languages.
Still have questions? Contact us →
Get started
Add a live countdown timer to your next campaign today.
Live in your inbox in under two minutes. No developers, no integrations.
Free to start · No credit card · Works with every major ESP