Email Marketing6 min read
Seasonal Email Marketing: What the Good Campaigns Actually Do
Boost your seasonal email marketing success with these 10 tips: plan ahead, design eye-catching templates, personalize, and more.
Inbox Thinking
The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
Email Design6 min read
Mobile Email Optimization: Designing for How People Actually Read
Learn the best practices for optimizing mobile emails, including responsive design, mobile-friendly subject lines, and more.
Email Personalization6 min read
Real-Time Email Personalization: Why Open Time Is What Actually Matters
Learn about real-time email personalization and how it can boost engagement in 2024. Discover key benefits and tips for successful personalization.
Email Deliverability8 min read
Opt-in Strategies and Legal Compliance in Email Marketing
Navigate opt-in strategies in email marketing and gain insights into the legal regulations that govern them.
Email Marketing5 min read
Retaining Subscribers: Strategies to Reduce Email Unsubscribes
Discover strategies to reduce email unsubscribes and retain subscribers. From personalized messaging to optimized email frequency.
Email Marketing5 min read
ChatGPT for Email Subject Lines: How to Actually Get Good Results
Discover how to supercharge your email marketing with artificial intelligence. Learn how to use ChatGPT for generating unique, captivating email subject lines to maximize your open rates and engagement.
Email Design6 min read
Email Personalization: The Key to Unforgettable Experiences
Most email personalization stops at a first name. Here's how to use segmentation and real-time rendering to actually make your emails feel personal.
Email Deliverability4 min read
Email List Cleaning: Path to Better Engagement and Deliverability
How and when to clean an email list: which subscribers to remove, how to run a re-engagement campaign first, which validation tools do the mechanical part, and why a smaller list usually performs better.
Email Deliverability6 min read
BIMI Email: How to Get Your Logo (and Gmail's Checkmark) in the Inbox
BIMI puts your logo next to your emails in Gmail, Apple Mail and Yahoo. What it needs, VMC versus the newer CMC, the exact record to publish, and the Gmail profile-picture shortcut for smaller senders.
Email Deliverability8 min read
Gmail Reputation Check: Assess, Fix, and Optimize Your Email Delivery
Learn how to assess and check your reputation. Conduct a Gmail reputation check, address issues, and optimize your email deliverability.