Email MarketingUpdated 6 min read
How to actually integrate social media and email marketing
Discover 9 effective ways to integrate social media and email marketing for enhanced engagement, audience growth, and better ROI.
Inbox Thinking
The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.
Setting something up?
Step-by-step guides for Klaviyo, Mailchimp, HubSpot and more.
Checking an email?
Page 5 of 8 · 76 articles, newest first
Email DeliverabilityUpdated 6 min read
What is an email engagement score (and why it matters more than open rate)
Learn about email engagement score, how to calculate it, key metrics affecting the score, ways to improve it, and real-world examples.
Email MarketingUpdated 6 min read
Seasonal email marketing: what the good campaigns actually do
Boost your seasonal email marketing success with these 10 tips: plan ahead, design eye-catching templates, personalize, and more.
Email DesignUpdated 6 min read
Mobile email optimization: designing for how people actually read
Learn the best practices for optimizing mobile emails, including responsive design, mobile-friendly subject lines, and more.
Email PersonalizationUpdated 6 min read
Real-time email personalization: why open time is what actually matters
Learn about real-time email personalization and how it can boost engagement in 2024. Discover key benefits and tips for successful personalization.
Email DeliverabilityUpdated 8 min read
Opt-in strategies and legal compliance in email marketing
Navigate opt-in strategies in email marketing and gain insights into the legal regulations that govern them.
Email MarketingUpdated 5 min read
Retaining subscribers: strategies to reduce email unsubscribes
Discover strategies to reduce email unsubscribes and retain subscribers. From personalized messaging to optimized email frequency.
Email MarketingUpdated 5 min read
ChatGPT for email subject lines: how to actually get good results
Discover how to supercharge your email marketing with artificial intelligence. Learn how to use ChatGPT for generating unique, captivating email subject lines to maximize your open rates and engagement.
Email PersonalizationUpdated 6 min read
Email personalization: the key to unforgettable experiences
Most email personalization stops at a first name. Here's how to use segmentation and real-time rendering to actually make your emails feel personal.
Email DeliverabilityUpdated 4 min read
Email list cleaning: path to better engagement and deliverability
How and when to clean an email list: which subscribers to remove, how to run a re-engagement campaign first, which validation tools do the mechanical part, and why a smaller list usually performs better.