Inbox Thinking

The Alterable blog on email deliverability, personalization, and design. For marketers who want to understand the inbox, not just use it.

Page 5 of 8 · 79 articles, newest first

Email DeliverabilityUpdated Apr 17, 20268 min read

Domain warm-up: why it matters for email deliverability

Learn the essential steps for domain warm-up to enhance your email deliverability and maintain a strong sender reputation.

Email MarketingUpdated Sep 3, 20267 min read

Behavioral segmentation for cart abandonment: stop treating every abandoner the same

Five behavioral segmentation approaches that reduce cart abandonment by addressing why each shopper left, not just that they did.

Email MarketingUpdated Apr 9, 20266 min read

Email marketing by customer lifecycle stage: guide

Learn how to optimize email marketing strategies for each customer lifecycle stage to enhance engagement, sales, and retention.

Email MarketingUpdated Apr 9, 20266 min read

How to actually integrate social media and email marketing

Five social and email integrations worth building, from retargeting audiences to social proof in the inbox, and why most integration efforts fail.

Email DeliverabilityUpdated Apr 9, 20266 min read

What is an email engagement score (and why it matters more than open rate)

What an email engagement score is, why every ESP calculates it differently, how to score engagement after Apple MPP, and how to use it for suppression, re-engagement and segmentation.

Email MarketingUpdated Apr 10, 20266 min read

Seasonal email marketing: what the good campaigns actually do

Why seasonal campaigns underperform even when they follow the checklist: deliverability ramp-up, segmentation, the discount trap, timing and the post-season window.