Good email design isn’t decoration. It guides the reader, reinforces your brand, and makes the call to action feel obvious. We cover layout principles, color psychology, mobile optimization, and everything in between. Practical stuff you can apply right away.
We’re halfway through 2026, which means the year’s email design trends have stopped being predictions and started showing up in real inboxes. Some stuck. Some quietly faded. Here’s what’s actually earning its place this year, from accessibility becoming law to dark mode as the default canvas, plus the one rule that keeps any trend from
Picture where people actually open your emails. Not at a desk, not in a focused reading session, but on a train, in a waiting room, with one thumb scrolling while doing something else entirely. That’s the reality of mobile email today, and it shapes almost everything about how you should be designing your campaigns. The
Most email programs stop at “Hi [First Name]” and call it personalization. Here’s what it actually looks like when you do it right and why the gap between the two is bigger than most marketers realize.
Discover the secret to boosting email engagement with emojis in email subject lines! Learn the benefits, best practices, and popular emojis to make your emails stand out and enhance your email marketing strategy.
Learn about MJML, the high-level framework that simplifies the process of creating responsive emails. Save time, ensure consistency, and make your email marketing more efficient and effective with MJML.
Personalized emails have become increasingly popular in email campaigns, with tailored content designed specifically for the recipient. In this workshop, we’ll explore how to use Alterable to personalize a holiday greeting email for your business.
There is much debate about who invented the email. Is it Ray Tomlinson, credited as the inventor of networked email in 1971, or Shiva Ayyadurai, an ambitious student pursuing the American dream in 1978?