Email Marketing12 min read
Black Friday email marketing in 2026: a week-by-week playbook
A week-by-week Black Friday email marketing playbook for 2026: teasers, honest countdown timers, Cyber Monday timing and a fix for when things break.
Email Design
Layout, color, mobile rendering, and brand consistency decide whether a reader finds the call to action or skims past it. These posts cover the practical side of email design. For a quick way to add urgency to a layout, try the free countdown timer generator.
Setting something up?
Step-by-step guides for Klaviyo, Mailchimp, HubSpot and more.
Checking an email?
Page 1 of 2 · 17 articles, newest first
Email Personalization8 min read
New in Alterable: critical messages, calendars, charts and slideshows
Fix an email after it's sent with critical messages, show each reader their own dates with calendars and their own numbers with charts, and pack five slides into one GIF. Plus a rebuilt designer.
Email Design10 min read
Best free email countdown timer services in 2026 (honest review)
Compare the best free email countdown timer services in 2026, including free tier limits, design customization, evergreen support, and ESP compatibility.
Email Design7 min read
Interactive email was supposed to be AMP. It became something else entirely.
AMP promised interactive email in 2018, but fewer than 5% of senders ever used it. What actually went wrong, and where interactivity ended up instead.
Email DesignUpdated 8 min read
Email design trends: what marketers need to know for 2026
The email design trends actually holding up in 2026: what stuck, what quietly faded, and how to tell a real pattern from a to-do list.
Email Personalization8 min read
10 best ways to use dynamic content in email (with real examples)
Learn 10 proven ways to use dynamic content in email, with real campaign examples from brands doing it right. Go beyond first-name merge tags with open-time personalization.
Email Personalization6 min read
How to use dynamic image URLs in email marketing
Dynamic image URLs power almost every personalized image in email. How they work under the hood and how to use them without breaking your campaigns.
Email Personalization8 min read
Best practices for dynamic images in email to boost engagement
Dynamic images render at open time, not send time. Best practices for using them well: fallbacks, timing, personalization, and the mistakes that backfire.
Email DesignUpdated 6 min read
Evergreen vs. fixed date email countdown timers: key differences explained
Fixed date timers count down to one deadline; evergreen timers give each subscriber their own. How each works and which fits your campaign.
Email DesignUpdated 7 min read
Email countdown timer compatibility with Gmail and Outlook: what to expect
Do email countdown timers work in Gmail and Outlook? A client-by-client compatibility guide, including the Outlook nuance to know before you hit send.