Live, real-time countdown timers are a great way to increase your clickthrough rate through email marketing. Not only does it give the appearance of scarcity, but it also serves as a CTA all on its own.

Leverage the data that comes in when an email is open and show personalized images to compel click through to your website. What better way to guarantee a unique experience to all your subscribers?

Use dynamic products to display only the most relevant products when subscribers open their email (e.g., you can push snow shovels when snow is forecasted, a new coffee pot for those who open their email in the morning, etc.).

Using local maps that are updated in real-time, you can provide subscribers with accurate location information to help them locate brick and mortar stores.