Emails that are current when they are read
An email is written once and read whenever the reader gets to it. Alterable draws what’s in it at that moment, so the countdown, the price and the nearest store are still right.
Why Alterable exists
Open-time content shouldn’t be something only enterprise senders can afford.
The gap between sending and reading is usually where content goes stale: the sale ended, the item sold out, the “ends in 3 days” banner is three days out of date. Alterable’s timers, images, products and maps are drawn at the moment someone opens the email, so they are right at the only time anybody looks.
You build them in the browser and paste the snippet into your campaign. There are setup guides for Klaviyo, Mailchimp, HubSpot, Brevo and Omnisend, with more on the guides page, and it works in any email platform that shows images. Nothing to install, and no developer waiting on the other end of a ticket.
Built to work with your other tools
Three things you can check today.
- A public REST APIEvery element can be created and updated from your own tools. On Pro and Scale.API reference
- An MCP serverAsk Claude, ChatGPT or Cursor to build a timer or a map for you. On Pro and Scale.Set it up
- A Zapier integrationStart a Zap from a survey vote or a scratcher play, and update timers, products and map locations from other apps. Private beta, on Pro and Scale.See the integration
Seven elements, one snippet each
All seven are on every plan, the free one included. Some features, like evergreen timers and the API, start at Pro.
Put it in your next campaign
Start free, with every element and 10,000 impressions a month. Paid plans start at $49 when you need more.
No trial, no time limit, no credit card.
Press and partners:Press kit Contact us