Email Marketing7 min read
How Localized Content Can Skyrocket Your Email Engagement
Localized content in emails drives 29% higher open rates and 41% more clicks. See 7 data-backed ways to use location-based personalization to boost engagement.
Blog / Category
Email Marketing
Email Marketing6 min read
France Didn't Ban Email Open Tracking. But the Direction of Travel Is Clear.
France's CNIL just published guidance on email tracking pixels. It's not a ban, but it's a clear signal of where regulators are heading on email open tracking.
Email Marketing7 min read
10 Best Ways to Use Dynamic Content in Email (With Real Examples)
Learn 10 proven ways to use dynamic content in email, with real campaign examples from brands doing it right. Go beyond first-name merge tags with open-time personalization.
Email Marketing8 min read
How to Use Dynamic Images for Abandoned Cart Emails
Show shoppers the exact product they left behind. How dynamic images lift abandoned cart emails: setup, personalization, and cart-expiry timers.
Email Marketing6 min read
How to Use Dynamic Image URLs in Email Marketing
Dynamic image URLs power almost every personalized image in email. How they work under the hood and how to use them without breaking your campaigns.
Email Marketing8 min read
Best Practices for Dynamic Images in Email to Boost Engagement
Dynamic images render at open time, not send time. Best practices for using them well: fallbacks, timing, personalization, and the mistakes that backfire.
Email Marketing6 min read
Evergreen vs. Fixed Date Email Countdown Timers: Key Differences Explained
Fixed date timers count down to one deadline; evergreen timers give each subscriber their own. How each works and which fits your campaign.
Email Marketing5 min read
Email Countdown Timer Compatibility with Gmail and Outlook: What to Expect
Do email countdown timers work in Gmail and Outlook? A client-by-client compatibility guide, including the Outlook nuance to know before you hit send.
Email Marketing6 min read
How to Add a Countdown Timer to Your Email (Complete Guide)
Step-by-step guide to adding a countdown timer to any email campaign: how timers work, embed code setup, styling, and ESP-specific instructions.
Email Deliverability6 min read
The Psychology Behind Email Opens: What Makes Subscribers Click?
Discover the psychological triggers that influence email opens. Learn how curiosity, FOMO, trust, and email personalization drive dynamic content success.