Easter is a crucial holiday season for many businesses, and email marketing is a powerful tool for engaging subscribers and boosting sales. To make the most of this opportunity, brands must create Easter holiday email campaigns that are visually appealing and engaging to their audience. This article will explore examples from top brands and best practices for developing successful Easter holiday email campaigns. By the end, you’ll have all the tools you need to write an Easter email campaign that resonates with your subscribers and drives results for your business.
Tips for Writing Engaging Easter Holiday Email Campaigns
To create an Easter email campaign that stands out in a crowded inbox, you need to capture your subscriber’s attention with a compelling subject line and an Easter-themed design that’s visually appealing and on-brand. Once you have their attention, it’s time to deliver content that connects with your audience and drives results for your business.
Here are some tips to help you write an engaging Easter holiday email campaign:
1. Use a catchy subject line that grabs your subscriber’s attention
- Make it clear what the email is about and what’s in it for them.
- Consider using emojis or puns to make it more playful and eye-catching.
2. Create an Easter-themed design that’s visually appealing and on-brand
- Use Easter colors and imagery that align with your brand identity.
- Make sure your design is mobile-friendly and easy to read on all devices.
3. Offer exclusive deals and promotions to incentivize purchases
- Make your subscribers feel special by offering discounts or freebies.
- Use urgent language to encourage subscribers to act quickly.
4. Share Easter recipes or DIY ideas that align with your brand
- Give your subscribers inspiration for Easter activities they can do with family and friends.
- Make sure the content you share aligns with your brand values and mission.
5. Use engaging language that connects with your audience and speaks to their needs
- Speak directly to your subscribers and make them feel you’re addressing their needs.
- Use language that is friendly, relatable, and easy to understand.
6. Include a clear call-to-action that drives conversions and sales
- Make it easy for subscribers to take the next step, whether visiting your website or purchasing.
- Use action-oriented language that motivates subscribers to act.
Examples of Easter Email Campaigns from Top Brands
Take inspiration from these top brands’ Easter email campaigns to craft your own engaging emails:
Crayola
- Sent an Easter email featuring fun and creative DIY crafts for kids, including a tutorial on making an Easter bunny flower pot using Crayola products
- Included a free Easter-themed coloring sheet to download and print
- Showcased “Top picks for you” with a selection of Crayola items that align with Easter-themed crafts and activities
- Encouraged parents to share their children’s creations on social media with the hashtag #crayolacrafts, with the incentive of being featured on the Crayola website and social media channels
- Reminded subscribers about in-stock items and offered a free shipping incentive for purchases over a certain amount
By providing valuable content, promoting their products subtly yet effectively, and offering incentives to drive conversions, Crayola created an Easter email campaign that engaged their audience and drove sales for their business.
Janie and Jack
- Sent an Easter email with a warm introduction wishing customers a happy Easter and a video showcasing their latest spring collection, featuring Easter-themed clothing items
- Invited customers to share their Easter egg hunts and family moments on social media with the hashtag #jjfamilymoment, with the incentive of being featured on their website and social media channels
- Promoted their Twitter account as a way for customers to stay up to date on their latest Easter promotions and news
- Included a cute Easter holiday picture featuring their clothing items
- Reminded customers about their gift services, including wrapped and ready-to-give options, as well as their shipping services for last-minute Easter shopping needs
By providing valuable content and promoting their social media presence and services, Janie & Jack created an Easter email campaign that engaged their audience and drove conversions. The cute Easter picture showcased their clothing items in a creative way, while the reminders about their gift and shipping services made it easy for customers to make a purchase.
Fairytale Brownies
- Sent an Easter email featuring a picture of brownie treats arranged in a bunny-shaped container, creating a festive and enticing image for their customers
- Offered a “sweet deal” with a 15% discount on Easter and spring gifts using the code “BASKET”
- It included two call-to-action buttons with clear messaging: “Make Their Easter” and “Wish Them a Sweet Spring,” and a message emphasizing the importance of sharing Easter treats with loved ones, colleagues, or clients to make connections and show appreciation
- Promoted two of their products, the “Easter Morsel Combo 36” and “Spring Sprite Dozen,” with a clear image
- Concluded the email with a call-to-action promoting their Easter and Mother’s Day digital catalog, inviting customers to browse and purchase more products for their loved ones
Fairytale Brownies successfully used the Easter holiday to promote their products and services with a festive image, a clear discount code, and a message emphasizing the importance of sharing treats with loved ones. The call-to-action buttons and promotion of specific products made purchasing easy for customers. In contrast, promoting their digital catalog encouraged further browsing and sales.
Hanna Anderson
- Sent an Easter email with a large CTA image with the headline “Only the cutest for baby bunnies.” The image features a baby in a bunny outfit and a “Shop Now” CTA button.
- A section titled “Hop to it!” with the headline “Fill your basket with the softest, sweetest Easter outfits for baby.” This section features nine pictures of matching products with the “Shop Now” CTA button repeated again.
- A section at the bottom with a “Get it in time!” headline that reminds customers to order early includes an “Up to 30% off Easter styles” promotion and a free shipping reminder.
- It concludes with a reminder of the brand’s values: “designed for play, sustainably made and champions of childhood.”
The email appeals to parents and grandparents looking for cute, comfortable baby Easter outfits. Using cute baby images and playful language helps to reinforce the brand’s playful and child-friendly image. Promoting sustainable production methods and reminding the brand’s values also help appeal to customers who prioritize ethical and sustainable production practices.
Best Practices for Creating Engaging Easter Holiday Email Campaigns
- Create a sense of urgency with time-limited promotions and deals.
- Use eye-catching and playful visuals that evoke the spirit of Easter.
- Incorporate clear and concise CTAs that encourage customers to shop.
- Personalize your messaging and offers to increase relevance and engagement.
- Share fun and interactive content, such as contests or user-generated content campaigns.
- Highlight your brand values and unique selling points to differentiate yourself from competitors.
- Optimize your email design for mobile devices to ensure maximum reach and engagement.
- Segment your email list to tailor your messaging to different customer groups.
- Use compelling subject lines that entice customers to open and engage with your email.
- Test and optimize your email campaigns for improved performance and ROI.
Wrap-Up: Tips for Crafting Engaging Easter Email Campaigns
Crafting engaging Easter emails can be a fun and creative way to connect with your audience and boost your brand’s visibility. You can create compelling email campaigns that resonate with your subscribers by incorporating visually appealing elements, using strong subject lines and preheaders, highlighting promotions and offers, and emphasizing your brand’s values. Remember to optimize your emails for mobile devices and track your performance metrics to improve your approach continually. With these tips, you can elevate your Easter email campaigns and increase engagement and conversions. Happy crafting!
