Add Countdown Timers in Omnisend with Alterable

Increase Conversions with Urgency-Driven Email Campaigns

Countdown timers are powerful tools for boosting engagement and driving sales in Omnisend email campaigns. Whether you’re running a flash sale, product launch, limited-time discount, or event reminder, a ticking countdown creates a sense of urgency that encourages immediate action.

In this guide, we’ll show you how to embed an Alternating countdown timer into your Omnisend emails and share best practices for maximizing its impact.

Why Use Countdown Timers in Omnisend?

  • Drives Immediate Sales – Time-sensitive deals create urgency, leading to faster conversions.
  • Enhances Engagement – Timers grab attention and make your emails stand out.
  • Boosts Click-Through Rates (CTR) – A ticking clock increases the likelihood of subscribers clicking on your CTA.
  • Encourages Event Sign-Ups – Great for webinars, in-store events, and exclusive pre-orders.
  • Works Seamlessly with Automation – Use countdowns in abandoned cart flows, welcome sequences, and re-engagement campaigns.

Step 1: Generate a Countdown Timer in Alterable

1. Visit the Alterable Countdown Timer Service page.

2. Select your expiration date and time for the countdown timer.

3. Customize the font, colors, and background to match your branding.

4. Click “Create” to create the countdown timer.

create a countdown timer for omnisend

5. Copy the generated image HTML code—you’ll need it for Omnisend.

code for omnisend countdown timer

Step 2: Add the Countdown Timer to Your Omnisend Email

1. Open Omnisend and navigate to your email campaign or automation flow.

2. In the left column, under library, go to “Quick add” and drag an “HTML Block” item into your email template.

3. Paste the Alterable image HTML code into the HTML field in the right column that appears when you click the block.

4. Resize the countdown timer if needed to fit your email layout.

5. Save your template and preview the email to ensure the countdown displays correctly.

adding an alterable countdown timer in an omnisend campaign

💡 Pro Tip: Place the timer near your CTA button to maximize conversions!

Best Practices for Countdown Timers in Omnisend

  • Use in High-Intent Emails – Flash sales, cart abandonment reminders, and VIP offers perform exceptionally well with countdowns.
  • Make It Stand Out – Position the timer above the fold for immediate visibility.
  • Pair with a Strong CTA – Phrases like “Claim Your Offer Before Time Runs Out!” or “Hurry, Limited Spots Available!” work well.
  • A/B Test for Effectiveness – Experiment with placement, size, and messaging to see what drives the most engagement.
  • Ensure Mobile Compatibility – Test your email to confirm the timer displays correctly on all devices.

Frequently Asked Questions About Countdown Timers in Omnisend

Will the countdown timer update dynamically?

Yes! Alterable countdown timers refresh each time the recipient opens the email, ensuring an accurate countdown.

Can I create personalized countdown timers for different users?

For fully dynamic timers that adjust per recipient, you’ll need to use the query parameter option of the countdown timer.

What happens after the timer expires?

Once the countdown reaches zero, it remains in the email as a static image. Consider adding a follow-up message like: “This deal has ended, but stay tuned for more!”

Final Thoughts

Adding an Alterable countdown timer to your Omnisend emails is a simple yet powerful way to increase urgency and boost conversions. Whether you’re running a sale, launching a product, or reminding subscribers about an event, a countdown creates FOMO (fear of missing out) that encourages immediate action.