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We have written a few guidelines for using our brand assets. Please take a moment to read them before using our brand in your blog posts, reviews or integration.
A chameleon symbolizes Alterable’s ability to adapt to changing contexts. The round shapes in the emblem and wordmark connote friendliness, accessibility, and ease of use.
Alterable’s wordmark is customized Nexa Bold.
The green logo is preferred for use whenever possible.
Protect the integrity of the logo by making sure it can be easily deciphered on a page or screen.
Logo minimum height for print: 0.2″
Logo minimum height for screens: 25px.
To keep the logo from getting lost in a layout, avoid crowding it with competing graphic elements. The minimum clear space around the logo should be equal to or greater than the height of the spiral in the chameleon’s tail. Maintain this proportion as the logo is enlarged or reduced.
Using brand colors reinforces recognition. When possible, choose photos, design collateral, and create promotional items with these colors in mind.
Grass
PMS Coated 7480C
PMS Uncoated 7480U
CMYK 75 / 0 / 71 / 0
RGB 0 / 188 / 112
Hex #00bc70
Stone
PMS Coated 446C
PMS Uncoated 446U
CMYK 70 / 57 / 61 / 44
RGB 61 / 69 / 67
Hex #3d4543
This is a friendly reminder that this graphics are proprietary and protected under intellectual copyright laws.