Alterable press kit
===================

Updated September 2026. The latest version is always at
https://alterable.com/brand-assets/

logos/
  alterable-logo.svg             Color. The default. Use it wherever the background allows.
  alterable-logo.png             PNG, 2000 x 369.
  alterable-logo-black.svg       Black. One color, #1A1919, for single-color print and pale backgrounds.
  alterable-logo-black.png       PNG, 2000 x 369.
  alterable-logo-white.svg       White. For dark and photographic backgrounds.
  alterable-logo-white.png       PNG, 2000 x 369.
  alterable-mark.svg             Chameleon mark. For square spaces: app icons, avatars, marketplace listings.
  alterable-mark.png             PNG, 1024 x 1024.
  alterable-mark-512.png         PNG, 512 x 512.
  alterable-mark-256.png         PNG, 256 x 256.
  alterable-mark-128.png         PNG, 128 x 128.
  alterable-app-icon.png         App icon: the white mark on Grass, 1024 x 1024.
  alterable-app-icon-512.png     App icon: the white mark on Grass, 512 x 512.
  alterable-mark-white.svg       Chameleon mark, white. The same mark for dark backgrounds.
  alterable-mark-white.png       PNG, 1024 x 1024.
  Every logo and mark PNG has a transparent background, except the app icons.

product-images/
  Recreations of emails from Buy More, a made-up retailer, as shown on the
  Alterable product pages. Credit: Alterable.
  alterable-countdown.png        Countdown timer: A flash-sale countdown in a Buy More email. (1500 x 1599)
  alterable-dynamic-image.png    Dynamic image: A banner chosen for a cold snap in Manchester. (1500 x 1599)
  alterable-dynamic-products.png Dynamic products: Four product picks with stock badges. (1500 x 1914)
  alterable-local-map.png        Local store map: The three nearest Buy More stores in Austin. (1500 x 1869)
  alterable-scratcher.png        Scratcher: The hosted scratch page the email links to. (1500 x 1752)
  alterable-survey.png           Survey: A one-click rating question after delivery. (1500 x 1302)

guidelines/
  minimum-size.svg and clear-space.svg: the diagrams for the size and
  spacing rules below.

about-alterable.txt
  Short, medium and full descriptions of Alterable, free to quote.

Colors
  Grass   PMS Coated 7480C | PMS Uncoated 7480U | CMYK 75 / 0 / 71 / 0 | RGB 0 / 188 / 112 | Hex #00bc70
  Stone   PMS Coated 446C | PMS Uncoated 446U | CMYK 70 / 57 / 61 / 44 | RGB 61 / 69 / 67 | Hex #3d4543
  The black logo uses #1A1919, a near-black for one-color print.

Size and spacing
  Minimum size: 0.2 in tall in print, 25 px tall on screen.
  Clear space: Keep empty space around the logo at least as tall as the spiral in the chameleon's tail, at every size. Nothing else sits inside it: text, images or another logo.

Trademarks
  The Alterable name, wordmark and chameleon mark are trademarks of Alterable LLC.

Okay to
  - Use the files exactly as supplied.
  - Keep the clear space and minimum size.
  - Use the white version on dark or photographic backgrounds.
  - Next to your own logo, leave at least the clear space between the two.

Please don't
  - Recolor, stretch, rotate or redraw the logo or the mark.
  - Use our name or logo in a way that could mislead, confuse or deceive.
  - Imply a partnership with, or endorsement by, Alterable that doesn't exist.

Questions: https://alterable.com/contact/
